👋Introduction

Who is this guide for?

Welcome to the #DevGTM Playbook, your comprehensive GTM guide while building developer-focused products. This playbook is designed for early-stage founders, GTM (Go-to-Market) executives, and individuals navigating the 0-1 journey while building developers tools/Infra.

In this playbook, we'll dive deep into various aspects of developer GTM such as developer personas, buyer journeys, messaging for developers, SEO, content strategy and more - all tailored for dev founders. Our goal is to delve into developers' preferences and showcase some experiments and stories from few dev companies that have gained traction. Our aim is to equip early-stage companies and technical founders with valuable insights to unlock opportunities more efficiently.

We’ve gathered the best resources and combined them with what we’ve learned from speaking to 50+ DevTool founders, GTM experts, and developers. This guide is full of useful tips and proven strategies to help you market and sell your product better. We've also included real-world examples from successful Indian developer-centric companies (with plans to expand with global DevTools for inspiration) to provide you with actionable insights and better relatability.

We hope by the end of this playbook, you'll have a clear understanding of how to create a holistic GTM strategy tailored for developers and actionable steps to bring it to life.

So dive in and start refining your #DevGTM Strategy!

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We're excited to hear from you:

Do you have any questions, need personalized guidance, or want to share your journey in this playbook?

Feel free to grab some time here or send us an email.

We look forward to hearing from you!! 😄

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About Speciale Invest

Speciale Invest is an early-stage Deeptech venture capital firm based out of India investing in disruptive technologies at the pre-seed and seed stages.

Speciale focuses on funding disruptive innovations deeply rooted in multiple streams of science, engineering and technology. Focus sectors include Developer Tools, Enterprise SaaS, Data Infra, SpaceTech, Robotics, Climate Tech, Synthetic Biology and beyond.

The fund is run by VCs who have decades of experience building tech products and managing technology funds.

We are proud to be the first investors in deep engineering companies such as NeverInstall, TotalCloud (acquired by Qualys), TuneAI, Protecto, TurboML, Scapic (acquired by Flipkart), Wingman (acquired by Clari), and Trainn in the software sector. Our portfolio also includes pioneering companies in hardware cutting-edge companies like Agnikul, CynLr, GalaxEye, ePlane, Newtrace, Ultraviolette, and many more.

https://specialeinvest.com/