๐Ÿ˜ปProduct Launch

Do you have any questions, need personalized guidance, or want to share your journey in this playbook? We'd love to talk to you. Reach out to us.

How to launch on ProductHunt?

We've collected the best resources out there for you to have a killer product hunt launch:

How to launch on Hacker News

Understand that Hacker News is a double-edged sword

Hackernews can be a great way for devs to explore your tool. But you need to be extra careful with how you present it on the platform.

Some rules are - Donโ€™t upvote your own content, and donโ€™t ask other people to โ€“ post it and pray. There are no secret tricks.

Talk to HN as Fellow Builders and Engineers:

  • Use modest language and avoid superlatives.

  • Focus on the problem and how your solution addresses it.

  • Share your backstory and technical details.

Make Your Product Accessible:

  • Provide an easy way to try out your product.

  • Remove any barriers to entry.

  • Make pricing transparent.

Format Your Announcement:

  • Introduce yourself and your company.

  • Clearly state what your company does.

  • Explain the problem and how it is hard.

  • Share your backstory and how you came to work on the problem.

  • Explain your solution and technical details.

  • Invite feedback from the community.

Answer Comments and Criticism:

  • Be ready to answer comments quickly.

  • Address objections by finding something to agree with.

  • Act like criticism is doing you a favor.

Use Open-Source and Transparency:

  • If your product is open-source, highlight this.

  • Link to your GitHub repository to make your offer more appealing to the HN audience.

Keep Your Title Clear and Explicit:

  • Ensure the title clearly conveys what your product does. No buzzwords please.

Prepare for getting roasted:

  • Be prepared for criticism and negative comments.

  • Understand that there is an element of luck involved in getting a post to the front page.

By following these tips, you can increase your chances of successfully launching your Devtool product on Hacker News.

Example: Signoz

Example: ToolJet

Additional resources:

More avenues:

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